By biggest question when researching this brand was "but how does it FEEL?". I knew the smell would be great, I knew it would be tasteless (due to no sugar added) and I knew it was "good", but I didn't know how it would actually compare to drug store lip balms.
What I can tell you is that this legit feels like applying a fantastic moisturizer to your lips. It's extremely creamy and hydrating. I'm addicted to it and I keep wanting to apply more just for the experience of applying it when I legit don't need to because my lips are already moisturized from the previous application lol.
The finish isn't glossy at all, more of a satin shine. It's very subtle visually but the feeling is, again, amazing.
My only feedback is that it would be nice to have a window in the packaging so we can see how much we've gone through already.
