People have asked why chose the name of Eclair Lips for my company, and it makes me so happy to share this with you because there was a lot of thought and love put into that choice.
Right from the start, I had decided that I'd focus on dessert flavored lip balms, and I immediately loved the word "eclair", like the pastry. It's a French word too, which makes it a cool nod to my French Canadian background.
In French, the word "eclair" means lightning, but it also means to bring light to something. And that's what I love the most about it. I knew that I wanted to make a positive impact on people with my product and my brand to help make their day a little brighter. Even on days were putting on lip balm was the most effort they could handle to take care of themselves.
I chose the name in 2014 and I've loved it ever since!