For a few years, I exhibited at a lot of trade shows which are industry-only events that aren't open to the public.
I travelled to Halifax, Toronto, New York and Atlanta. And while I'm really proud of how I represented my brand, I had very little success. I think I'm not the best salesperson in face-to-face situations, and with lip balm being so inexpensive I had to sell a lot to make up for those expensive booth fees, flights, hotels.
Most of the time, I didn't even break even let alone make a profit and that had a horrible impact on my mental health.
I finally decided to take a break and focus on online sales, and it was one of the best decisions I've ever made. I realized I enjoy it a lot more and I'm really good at it too!
I found ways to make it work with all our customers from shop owners, to regular people who want fun new lip balms that will make them smile.
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