When it comes to lip balm, I am fussy as heck. Colour, how it goes on, how it moisturizer, how long it stays on, and how fast I can replace are why I usually buy a different brand at my drugstore, but this blows all of that out of the water. The colour was fantastic as expected, but the feel is unreal - so moisturizing but stayed on, loved reapplying but wasn’t tempted to lick it off. Glides on like a dream. Only dislike that I have to wait to get more because they are across the country 😂 Seriously the best lip balm I have ever used ❤️