We’re having a 25% off Build Your Own Starter Bundle event for our email subscribers the week of February 20th, 2023, but some people are wondering why we don’t just do that all the time instead of limiting our first-time customer discount to 25% off our Start Here Bundle.
In the past, we have offered customers a coupon to save on anything in the shop, but we can’t go much higher than 10% off because people order all sorts of different products and there aren’t any economies of scale that allow us to lower costs and pass the savings along to our customers.
But that all changes when we offer one specific product, like our Start Here Bundle, at a discount. Because we know we will sell a large quantity of them, we’re able to place larger orders from our suppliers for the ingredients and labels, make bigger batches and pre-assemble them to cut down on production time, which helps make a deeper discount like 25% off possible.
So that’s why a special event like this Build Your Own Starter Bundle promo will be for a short time only!